Dive Temporary:
- Japanese attire retailer GU will open its first retailer within the U.S. this fall within the SoHo neighborhood of New York Metropolis, in response to an organization press launch.
- The pop-up marks the primary location of GU outdoors of the Asia area, and can characteristic stylish attire for women and men.
- GU is owned by Quick Retailing, which additionally owns Uniqlo.
Dive Perception:
GU is opening a pop-up location in New York Metropolis in an effort to additional the corporate’s enterprise enlargement targets.
The corporate presently has round 450 areas that are primarily in Asia.
“By opening a pop-up store within the middle of SoHo, we can attain a variety of consumers, together with New York residents in addition to vacationers, providing them merchandise stuffed with the sense of trendiness exemplified within the GU model message of ‘Your Freedom,’ and permitting them to take pleasure in outfits that freely specific their individuality,” Osamu Yunoki, CEO of G.U. CO., stated in a press release.
GU’s present targets embody strengthening its skill to supply stylish style items at low costs, decreasing lead instances, and shopping for and stockpiling uncooked supplies so it might probably develop its vary of low-priced merchandise. The model contributes practically 12% to Quick Retailing’s internet gross sales.
Pronounced with the letters G and U, the retailer’s title is shut in sound to the Japanese phrase jiyu, which suggests freedom.
GU’s sister model Uniqlo has round 800 shops in Japan and over 1,500 shops globally. This spring, the corporate determined to briefly shut its shops in Russia. “[I]t has grow to be clear to us that we will not proceed on account of a variety of difficulties,” the corporate stated in a press launch on the time. It was a reversal of a earlier resolution to proceed with operations following Russia’s invasion of Ukraine.
