Customer relationship management software is the heart of any growing business today as all companies want to generate more leads, improve lead-to-dealer conversion rates and provide outstanding customer service. There are now dozens of top CRM companies that offer similar functionality, and many entrepreneurs wonder how to choose a CRM system that fits their specific business needs and current challenges. So in today’s article, we will list the top 10 CRM software vendors to assist you in choosing the right customer relationship management system for your business.
Contents
What is CRM software?
Customer relationship management (CRM) is a technology for managing all of your company’s relationships and interactions with customers and prospects with the goal of improving business relationships. CRM systems help companies stay connected with customers, streamline processes, and improve profitability. With a CRM solution, sales and marketing teams can track the customer journey of interaction with your business. The consumer experience and journey may be improved as a result.
What are the benefits of using a CRM?
A CRM system can help you gain a thorough understanding of your clients. You can see everything in one place, see your customer’s past history with you, the status of their order, any outstanding customer service issues, and more. Marketers can use a CRM solution to gain insight into the sales or lead process, making forecasting simpler and more accurate. Customers today can raise an issue on a channel such as Twitter – and then turn to email or phone to address it privately.
- Identify and categorize potential customers
A CRM system may make it simple and quick for you to find, add, and appropriately categorize new prospects. By focusing on the right leads, sales can prioritize opportunities that will close deals, and marketing can identify leads that need more nurturing and help them become more profitable.
- Increase chances of cross-selling
By understanding your customers better, cross-selling and up-selling opportunities become apparent – giving you the chance to win new business from existing customers.
- Provide better customer support
Customers today expect fast, personalized support at any time of the day or night. You can provide your consumers with the high-quality service they want with the aid of a CRM system.
- Product improvement
A good CRM system will collect information from a lot of different sources within your business and beyond. This gives you unprecedented insight into how your customers are feeling and what they’re saying about your organization- so you can improve what you deliver, spot problems early, and solve them. decide quickly.
Top 10 CRM Software Vendors You Should Know
Salesforce
Salesforce is one of the top-rated CRM software solutions, providing huge customization and integration functionality opportunities for dozens of business models and models that exist in the market. Founded in 1999 in California, USA, by Marc Benioff and Parker Harris, Salesforce is one of the world’s leading cloud-based CRM systems with more than 56,600 employees globally.
Microsoft Dynamics
Microsoft Dynamics is one of the best CRM systems that compete with Salesforce but has a smaller market share of 3-4%. As one of the top-rated CRM software solutions, Microsoft Dynamics 365 offers on-demand pricing plans for every business challenge you may face, including sales, marketing, commerce, finance, supply chain and more.
Oracle
Oracle CRM is one of the leading cloud-based CRM software designed by Oracle Corporation in 1998. It is made up of a number of various cloud applications that can be used jointly or separately to analyze client data, connect businesses, and handle sales, marketing, and customer support.
SAP
First released in 2000, SAP CRM has made it to the list of best CRM systems and has reached over $31 billion in sales by 2020. The original SAP CRM applications were on-premises integrated customer relationship management software manufactured by SAP SE, targeting the business software requirements for marketing, sales, and service of organizations. medium and large in all industries and fields. Since then, SAP CRM has become the favorite choice of both large enterprises and SMBs that require strong opportunities for their sales and marketing teams.
Adobe
Adobe CRM (also known as Adobe’s Marketing Cloud) is one of the oldest leading CRM platforms designed by Adobe Systems. This leading CRM software product was originally released in 2012 as SaaS CRM software and since then it has shown rapid growth thanks to a 26% increase in revenue.
Zoho
Zoho CRM is one of the leading CRM systems released in 2005 in India. With over 360,000 customers worldwide and a large subscriber base that recently exceeded 60 million users, the product has shown an average annual growth of 15.1%. It is designed to help businesses of all sizes manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and driving sales growth.
HubSpot
HubSpot CRM is one of the top 10 CRM software vendors designed by HubSpot for both large enterprises and SMBs in 2014. This cloud-based platform is free and easily integrates with Gmail, G Suite, Microsoft Office for Windows and other platforms. HubSpot CRM allows businesses of all sizes to analyze corporate data as well as manage and nurture leads.
Infusionsoft
InfusionSoft (renamed Keap as of January 2019) is a SaaS company providing email marketing, e-commerce, and customer relationship management (CRM) platforms to small businesses. InfusionSoft serves as a single resource covering customer management, appointment setting, lead management, marketing automation, sales, scheduling, quotes, invoicing, and payments.
Pipedrive
A CRM that maps out your sales pipeline is called a pipeline CRM. You can construct various sales process stages and move leads through each stage with the use of a pipeline CRM. You’ll receive beneficial notifications and prompts for what you need to do at each step of the process. The whole purpose of a pipeline CRM is to keep your customers engaged.
Freshworks
Freshworks CRM (formerly Freshsales) is an all-in-one sales CRM software with built-in phone and email features, lead scoring, visual sales processes, reports and dashboards, automation and mobile apps. Freshworks CRM is easy to use and has an intuitive user interface that means minimal uptime for sales reps.
Conclusion
The CRM software market is full of top-rated powerful CRM software solutions that provide diverse functionality and features designed to meet the specific needs of different companies operating in a variety of industries and business areas. We hope this overview of the top 10 CRM software vendors helps you answer the question: of which is the best customer relationship management software, and carefully evaluate your business needs and budget when choosing CRM software vendors.
