Marketing Automation Software Review: Infusionsoft

Marketing automation is the use of technology or software to automate various marketing activities of a business. Marketing automation tools enable modern businesses to streamline, automate, and measure operations, resulting in more effective marketing teams and higher revenue. Marketing Automation Software Review: Infusionsoft will help you better understand this software.

The role of marketing in modern businesses

Every business relies on a variety of marketing activities throughout the customer journey, from the moment they are a prospect to the moment they become a purchaser.

Marketing plays an important role in attracting these potential customers, educating them through targeted nurturing, recruiting them, and making them ready to buy.

This marketing continues post-purchase with cross-selling and up-sell campaigns to increase revenue, NPS surveys to measure and improve customer satisfaction, and re-engagement campaigns to connect with customers connect to inactive clients.

This is the first information in Marketing Automation Software Review: Infusionsoft.

Marketing at scale

It is possible to run marketing activities without specialized software on a very small scale, but as your company grows and gets more leads and marketers use more channels to interact.

With customers, it becomes increasingly difficult to manage these interactions manually. Attract, nurture, and recruit thousands of leads, run multiple campaigns for different customer segments, and other post-purchase marketing activities that need to be automated to keep customer interactions.

You are consistent and meaningful.

What are the benefits of marketing automation for businesses?

The primary function of any marketing automation tool is to streamline and automate the activities performed by sales and marketing teams. Plan and execute lead generation and nurturing campaigns, and deploy a wide range of digital advertising campaigns from one centralized hub without having to hit “submit” or “initiate” run” manually for each of your emails, messages, and ads.

Businesses using marketing automation can see many benefits throughout their operations. Sales teams achieving significant increases in quality leads, higher conversion rates, and improved productivity in sales and marketing teams are some of the outcomes that marketing automation tools can effectively support your business. This is the follow-up to Marketing Automation Software Review: Infusionsoft.

What is Infusionsoft?

Infusionsoft is a CRM software that helps businesses manage customer relationships in the marketing and e-commerce industries. This software was created to help small businesses, startups save costs and human resources in marketing and sales activities.

Help reach out to potential customers, and increase conversion rate in the most optimal, fastest, and most effective way.

Benefits of Infusionsoft for businesses

Infusionsoft helps grow your business

Modern communication trends show that most customers want to be personalized in email marketing strategies. That is, your emails will be sent to the right potential customers, and ensure that they will open your emails instead of ignoring them.

And Infusionsoft will help you do this by automating online business tasks, taking notes of what it does, and providing a report whenever you ask for it. Especially, even if your business has sold products and services, infusionsoft software will still ensure your customers come back and continue to buy. The software will not miss any potential customers.

Analytics Infusionsoft provides reliable analytics data

By tracking leads, Infusionsoft will provide businesses with data to track where users frequent. In addition, the software also has many other functions such as: sending advertising letters to customers, providing information about competitors, etc.

Thereby giving businesses suitable solutions for sustainable development stable in the market.

Infusionsoft supports integration features

Infusionsoft features integration with WordPress, providing the ability to tag customer contacts based on specific behavior to assist WordPress in managing online blogs.

From there, help your business differentiate the file of potential customers according to each geographic location tag, or any other factor. This is the follow-up to Marketing Automation Software Review: Infusionsoft.

10 Outstanding Features of Infusionsoft

Ultimate automation software

The standout feature of Infusionsoft is that it can automate the process in any context. Your business can trigger emails based on email opens, form submissions, clicks, or payment history.

This process will optimize time and money to help businesses increase sales effectively. If before, businesses had to manually send mail, create content, and research customer files, … now, these jobs have been taken care of by Infusionsoft software from A to Z.

The ability to collect leads

Instead of finding new customers and sending out stereotypical emails, leverage Infusionsoft to send introductory emails about your sales channels to your potential customers.

Create effective Landing Pages

You can use this software to create landing pages that collect customer information, helping brands expand their network of registration information.

The outstanding functions in Infusionsoft’s landing page creation process can be mentioned as: Sending post-purchase feedback emails to customers, building up to 5 criteria to eliminate low-quality emails, and fast delivery. quickly to landing pages.

Build a sales list

To attract customers, many businesses have used the strategy of building Sale Funnels in their Email Marketing campaigns. However, the sales funnel is not always as effective as expected.

Because of that, Infusionsoft was born to help businesses reduce unnecessary risks. Users can now use Infusionsoft to create customer care funnels for greater efficiency in the sales process. This is the follow-up to Marketing Automation Software Review: Infusionsoft.

Fix errors in the sales funnel

Customers are not always satisfied with everything they receive, and if in that case, customers are not satisfied with the emails you send, you are forced to look for other customers to replace them. the guests leave. And Infusionsoft will automatically search and send new customer files to you as soon as possible.

Activate Email Automatically

Support businesses to use Trigger emails to collect reviews from consumers. As a result, businesses get a large number of potential customers through search engines.

Management of the e-commerce system

Infusionsoft software provides full functionality like other e-commerce platforms tracking software such as inventory, payment, shipping, and registration. For each function, you can also request detailed reports to promptly adjust your marketing program.

Increase AOV with Infusionsoft

An increase in AOV means an increase in product cost. You can increase the cost of one or more products and then track how your revenue fluctuates. If sales increase, items sell well, and you can increase the price of a few other products and vice versa. This is the follow-up to Marketing Automation Software Review: Infusionsoft.

Reasonable customer segment

Based on customer segmentation, Infusionsoft software will select specific customer groups to send emails tailored to them. They may be in the group of customers who have not opened the mail, or they may also be in the group of customers who have opened the email, etc.

Upsells and Cross-sells

Upselling is understood as upselling. This is a sales strategy aimed at obtaining a higher number of products of higher value than those previously purchased by the customer.

You can apply this strategy by offering larger product lines or selling in bulk. Cleverly entice customers through psychological warfare: it’s much cheaper to buy in bulk to get them ready to pay.

And Cross-sell is a form of cross-selling products. That is, you need to come up with solutions to help businesses sell related products that go with the main product.

For example, when customers buy a combo of rings, earrings, and bracelets, they will enjoy a preferential policy from your store. This strategy helps businesses to introduce more products to customers.

Disadvantages of Infusionsoft

Infusionsoft is very expensive

Infusionsoft offers users 4 email add-on packages, the lowest package is already priced at $200/month. With this service plan, your business will be provided with 2,500 contacts and allowed to send 12,500 emails.

Other service packages will cost from $ 299 to $ 379 / per month. Thus, the biggest disadvantage when using this software is the relatively high service price, so it will be more suitable for businesses with large capital and scale.

Infusionsoft is hard to use

From the advantage of integration with many useful features, it has now become a big obstacle for users when they have to manipulate too many things on one software. However, as you gradually get used to this software, everything also becomes more convenient.

Conclusion

With the incredible benefits that Infusionsoft brings and the understanding of what Infusionsoft is, this will surely be the perfect email marketing option for your business. Hopefully, the article Marketing Automation Software Review: Infusionsoft will provide useful information for you.

Read more: New software platform advances understanding of surface finish of manufactured components